In late summer 2023, the City launched its first comprehensive effort to survey residents.
The goal of this survey was to assess resident opinions, priorities and satisfaction levels with City core services and communication efforts, as well as community characteristics that contribute to quality of life.
To conduct this survey, the City contracted with True North Research, Inc., an independent survey research firm that used a random sampling methodology to obtain a statistically valid, demographically representative sample based on the latest Census data.
True North used a combination of emails, texts and phone calls to recruit participation in the survey from the randomly selected residents, with respondents given the option to complete the survey online or by telephone, and in their preferred language (English, Chinese or Korean). A total of 640 completed surveys were received, exceeding the initial goal of 500 surveys.
The results of this initial community survey will be used by the City in strategic planning and budgeting decisions and communication and engagement efforts, and provide a baseline for subsequent surveys. Going forward, the City plans to conduct the survey every two years to track and measure improvements, and identify shifts in community priorities and concerns.